Scarf

Turn open-source usage data into sales and marketing intelligence

Map the complete user journey. Understand how users interact with your project as part of the overall user journey from discovery to active open-source usage to paying customers.

Background

We believe that if open source is part of your business, open source should be a part of your success.

Usage analytics, which has historically been taboo in open source, can actually add tremendous value for your project, community, and commercial business.

We believe that transparently sharing usage data aligns with the value of “open” in Open Source, and should be embraced, rather than discouraged.

UX / UI

Collaboration

Research

Prototyping

Product Manager

Data-Driven

Project

Design and product of Scarf's analytics platform, transforming complex package distribution data into actionable insights for open-source companies.

The project involved creating an intuitive dashboard that helps companies understand their package usage and make data-driven decisions.

Project Scope:
- Analytics dashboard redesign
- User experience optimization
- Design system implementation
- Feature prioritization framework

Role

As the Head of Design and product lead, I combine design insight with strategic foresight, shaping products from concept through launch.

I lead cross-functional teams to bring a shared vision to life, aligning design, engineering, and business goals to create experiences that resonate deeply with users.

By guiding both the product vision and roadmap, I ensure each project not only addresses today’s needs but also anticipates tomorrow’s challenges, building a cohesive path for growth and innovation.

Challanges

Making complex data accessible

Creating intuitive data visualizations

Balancing features with simplicity

Feature prioritization across user segments

Strategy

Conducted extensive user research to understand the pain points and needs of open-source companies.

66c4e273804cc60cba4a15c3_Group 1413069693.png

Created a scalable design system to ensure consistency and speed up development.

Established rapid feedback loops between users, design, and development teams.

66c4c4be2f91821e58342d02_Playbook (5).png

Actions

I redesigned an analytics dashboard to enhance clarity and usability, introducing new data visualization patterns that simplify complex insights.

By implementing customizable reporting and developing intuitive user onboarding flows, I crafted a more personalized, seamless experience that empowers users to explore and understand their data effortlessly.