Mako & Keshaet 12
The transformative journey of Mako, a leading digital media platform.
With a focus on mentoring designers, fostering collaborations across stakeholders, and spearheading innovation through design thinking, the aim was to scale the design team and elevate the impact of design across the organization.
Background
Mako is a popular Israeli news and entertainment website owned by Keshet Media Group, one of Israel's leading media companies known for producing television content.
Launched in 2008, Mako serves as an online portal featuring a wide array of content, including news articles, lifestyle pieces, cultural commentary, entertainment updates, and streaming options for Keshet’s TV programs.
The site is recognized for its comprehensive coverage of local and international news, celebrity gossip, fashion, and human interest stories, making it one of the most visited and influential media sites in Israel.
It caters to a broad audience and plays a significant role in the digital landscape of Israeli media.
UX / UI
Collaboration
Team Building
Corporate
Cross Funcional
Innovation
Project
Mako, a prominent digital media platform, recognized the need to enhance its design capabilities to stay competitive in the rapidly evolving digital landscape.
Role
As the Head of Design and Art Director, the challenge was to cultivate a culture of design excellence, foster cross-departmental collaboration, and drive innovation to Mako to the forefront of digital media.
Challanges
Building and scaling
a high-performing design team equipped to meet the dynamic demands of digital media.
Establishing effective communication channels and collaborative frameworks to align design initiatives with business goals.
Cultivating a culture of innovation and design thinking to drive impactful solutions and differentiate Mako in the market.
Strategy
1
Implement structured mentorship programs to nurture the growth and development of designers, fostering a culture of continuous learning and improvement.
2
Forge strong partnerships with stakeholders across departments, fostering open communication and collaboration to ensure alignment of design initiatives with organizational objectives.
3
Strategically expand the design team, recruiting top talent with diverse skill sets and expertise to enhance the team's capabilities and capacity.
4
Embed design thinking principles into the organization's DNA, encouraging cross-functional teams to leverage design methodologies to solve complex challenges and drive innovation
Actions
Implement mentorship programs to empower designers, providing guidance and support to foster their professional growth and skill development.
Facilitate cross-departmental workshops and brainstorming sessions to promote collaboration and ideation, fostering a culture of collective ownership and shared success.
Championed design thinking workshops and initiatives, encouraging teams to embrace a human-centered approach to problem-solving and innovation
Led the recruitment and onboarding of talented designers, strategically expanding the design team's capabilities to meet evolving business needs and market demands.
Led the recruitment and onboarding of talented designers, strategically expanding the design team's capabilities to meet evolving business needs and market demands.
UI\UX
Product
Researchers
Marketing
Animators
Copywriters
Illustrators
Results
The design team was scaled, doubling in size within a year, equipped with diverse skill sets and expertise to tackle complex design challenges effectively.
Design Team Scale
Design thinking principles were integrated into the organization's processes, fostering a culture of innovation and driving the development of user-centric solutions that resonated with audiences.
Innovation and Impact
Collaborative Culture
Cross-departmental collaboration flourished, leading to streamlined workflows, increased efficiency, and alignment of design initiatives with business objectives.
Design Excellence
Mako's design team gained recognition for its excellence in digital design, winning industry awards and accolades for its innovative and impactful work.
The transformation of Mako into a design-centric organization highlights the transformative power of innovative design leadership.
By prioritizing talent development, fostering collaboration, and leveraging analytics-driven insights, Mako has made significant strides in enhancing user experiences, driving engagement, and staying ahead in a competitive digital landscape.
Designs
